Having a blog in food industry can be a profitable and interesting area of content creation. People have been writing about food for centuries in print media and this has carried over to the blogosphere as well. As a dedicated profession earning six figures is not impossible and a food blog can grow to include employees like any other business. Now not all food blogs will have such notable success. However, with careful work and good content you can grow your blog into money earning activity that in time could grow into a full-time profession. The first steps are knowing where to start.
Tips To Help Develop Your Food Blog
What’s Your Food Type Or Niche: blogging about food offers a lot of different topics to write about. Specializing in one area can help build your audience and give your blog a coherent theme for its content. Your niche could be about food from a specific country, a specific dish such as deserts, or specialized diets such as gluten-free or vegan. Kitchen tools or equipment could even be a successful niche provided the content is interesting. When picking a niche consider audience size, niche popularity, existing blogs on the topic, and your own interest in the topic.
- Vary Your Content: a successful food blog is more than simply nice pictures of food. Good content is a necessity to building a profitable and popular blog. Your topics should be varied, original in content, and interesting to readers. Above all, anyone reading your work should feel like their time was well spent. Topics can include essays, news topics of interests, lists, reviews, and recipes just to name a few.
- Website Development: the best blogs have their own hosted website. When selecting your blog’s name aside from it being catchy it should also be available as a website address. By combing your blog’s name and URL you create a unified and identifiable brand. After purchasing your web hosting and name the next step is setting up the website itself. WordPress is one of the most popular website content management systems and offers many useful features. Additional plugins let you further customize your site and there are several plugins focused on food-related content.
- Promotion and Digital Marketing: For your blog you can have the best content but if no one knows about it they won’t read it. Therefore, a well thought out plan for digital marketing not only provides visitors to your site but also increases its popularity. Since, search engine results alone will not create the type of visitor traffic your blog needs in food industry. Therefore, you will need self-promotion through social media to draw readers from several different platforms and direct them to your blog. Popular platforms such as Facebook, Instagram, Twitter, and Pinterest should all be a part of your online presence and associated promotion. Also, don’t overlook older methods such as an email list. A simple email list can keep readers engaged and much like social media pull them back to your blog.
- Growing Your Earnings: once you start building a readership you can, at last, add the monetary components of a successful blog. Google AdSense is one of the most popular online advertising tools available and should be one of your first monetization strategies. In addition to ads, you can form partnerships with companies, gain sponsors, participate in other types of affiliate marketing, create videos to sell, or write books. Video upload sites and online publishing has made the creation of outside materials such as these far easier than it was in the past.
The last (and one of the most important) things to remember is that these things take time. A food blog like any other blog will not start out with maximized earnings. A website and its associated readership will grow but the work and effort has to be there to cultivate them. It may feel like your work and the effort you spend on it are not paying off. But with continued effort and quality content, the readership will come.