How to Write a Recipe for a Food Blog: Attract & Engage Readers

Writing enticing recipes isn’t just about listing ingredients and steps. It’s about storytelling, precision, and creating a dish that readers can confidently recreate.

Here’s your guide to writing delicious recipes that will have everyone asking for seconds:

How to Write a Recipe for a Food Blog?

1. Research & Draft

• Don’t jump in! Explore existing recipes for tips, techniques, and unique ingredients.
• Write a draft in your own words, imagining yourself cooking each step. This helps catch mistakes before you even test the recipe!

2. Know Your Audience

• Tailor your recipe to your target reader.
• Consider their budget, time constraints, and ingredient access.

Are they busy parents who need quick, simple meals? Vegan cooks seeking dairy-free alternatives? 

3. Craft a Compelling Ingredient List

• Gather all ingredients beforehand to avoid mid-recipe scrambling.
• Use seasonal ingredients for freshness and accessibility.
• List ingredients in the order they’re used, with clear measurements (cups, grams, etc.).
• Separate ingredients for complex recipes with multiple stages (e.g., pizza dough, sauce, toppings).
• Translate local ingredients into universal terms.
• Include simple prep steps like “boiled and peeled potatoes” within the ingredient list.
• Use one consistent measurement system (cups or grams).
• Mark optional or substitute ingredients clearly.

4. Precision is Key

• Exact measurements and timing are crucial for success.
• Be specific about doneness: “golden brown,” “softly set,” etc.
• Provide clear timeframes for each step: preparation, resting, cooking, etc.

For example, mention the exact water temperature for yeast activation and the resting time.

5. Write Clear, Engaging Instructions

• Break each step down into easy-to-follow sentences.
• Use active voice and avoid jargon. Imagine explaining the recipe to a beginner cook.
• Offer helpful tips and tricks throughout the process.
• Anticipate potential questions and address them in the instructions.

6. Paint a Picture with Words

• Describe the final dish’s appearance, texture, and aroma.
• Use vivid language to evoke a sensory experience for your reader.

7. Notes, Tips & Troubleshooting

• This section helps readers personalize the recipe and overcome challenges.
• Share personal notes, substitutions, and variations.
• Offer troubleshooting tips for common mistakes or unexpected results.

8. Food Photography is Your Friend

• Include high-quality photos of the ingredients, preparation process, and finished dish.
• Visuals are powerful storytelling tools and make your recipe more appealing.

9. Give Credit Where Credit’s Due

• If you’re adapting a recipe, credit the original source.

Remember

• Test and refine! The best recipes are tried and tested multiple times.
• Proofread carefully. Typos and unclear instructions can be frustrating for readers.
• Have fun! Your passion for food will shine through in your writing.

By following these steps, you’ll be well on your way to writing delicious and user-friendly recipes that will have everyone begging for more!

Some Helpful Examples

• Instead of: “Cook for 10-15 minutes,” write: “Sauté the vegetables for 5 minutes, stirring occasionally. Add the chicken and cook until golden brown, about 5-7 minutes more.”
• Instead of: “Enjoy!” offer a serving suggestion: “Serve hot with a side of roasted vegetables and crusty bread.”

Now go forth and create delicious culinary masterpieces!

Also read:

• How To Write A Perfect Recipe – Do’s And Don’ts
• Food Photography Tips for Food Bloggers | Food Photography Hacks | Food Photography Secrets | Food Photography Basics
• Food Photography Tips for Bloggers – How To Click Food Pictures For Social Media With Your Smart Phone

Product Recommendation