Amul – The Longest Ad Campaign In The World

The Longest Ad Campaign In The World?

A protest, a voice to say “NO” to exploitation can change the world and this is the story of AMUL- The Taste of India, which in true sense is the taste of India.

It all started when Milk became the symbol of protest in a small town of Anand, Gujarat which laid the future of India’s largest food product marketing organization with an annual turnover of US$ 3.4 billion (2014-15). 

Amul Campaign – Kohli-Peeli Anushka ko blame mat karo!

Though there are a lot of laurels to Amul, which is not just a brand but a movement in itself, but what has always attracted the attention of any foodie is the Utterly Butterly girl which has managed to keep her fan following intact.

Amul Campaign – My choice

The ads have been running successfully for more than 40 years now, and the campaign is now featured on the Guinness Book of World Records for being the longest running campaign ever. (source)

It all began in 1966, when Sylvester daCunha, then the managing director of the advertising agency- Advertising and Sales Promotion (ASP), got the Amul campaign.

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Amul Campaign – Khaa, PK jaana…

The idea was to enter the hearts of every Indian home maker and on the suggestion of Dr. Verghese Kurien himself, the little naughty Amul girl with a pony and polka dotted dress was born.

Amul Campaign – Hazare khwaishein aisi!

Funny, yet sending a strong message with thought provoking cartoons based on daily news stories, this cartoon has now come a long way and we still wait for its innovative ads every morning.

AMUL’s enduring ad campaign is not just about dairy products; it’s a narrative of resilience, empowerment, and the indomitable spirit of a community. The longevity of this campaign is a reflection of the values it encapsulates – honesty, integrity, and the pursuit of a better life for those involved in the production of the very essence of Indian taste.

Also Read: The Unrivaled Legacy: The Story of Amul – Transforming Milk into a Movement

As we savor the products proudly labeled “The Taste of India,” let us not forget the origin of this remarkable journey. AMUL’s story is a reminder that every protest, every dissenting voice, has the potential to ignite change, shaping not only the destiny of a small town but influencing an entire nation. In the realm of advertising, AMUL’s campaign stands tall as the longest-running, not just in terms of years but in its impact on shaping a narrative that resonates with every Indian.

Amul Campaign – Najawab interview?

So, the next time you enjoy a dollop of butter or a sip of milk, remember that it is not just a dairy product; it is a symbol of a people’s triumph over adversity, a taste that encapsulates the spirit of a nation saying “NO” to exploitation and embracing the flavor of resilience. AMUL – The Taste of India, not just in its products but in the enduring story it tells.

Plattershare thanks Amul for bringing the revolution and Yes “Amul Doodh Peeta hai India!!” (India drinks Amul Milk)

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