As a kid back in the late 1900's - wow I feel so old right now!!! We had quite a limited number of choice when it came to store brought cookies. I could only recall the Kwality and Parle- G glucose biscuits, good old Marie and then came in the cream cookies by Britannia. Pure Magic was one of my favourites and still is. One of the unusual cream cookie back then, was the Jim Jam - it had a layer of cream sandwiched between sunflower shaped biscuits and then had a dollop of chewy fruit jam with some sprinkled sugar - the most enviable part of the whole Jim Jam experience.This cookie is my inspiration from the Britannia Jim Jam cookie - don't see it much on the stacks these days. Plus I wanted it to have a melt in the mouth effect, hence I've used the cream cheese dough here. I also happened to have a Danish Strawberry jam - with actual chunks of whole strawberries in them. Yes - its a complete delight to have it spread on a crispy brown bread toast on a rush hour morning. And I've used these strawberry pieces to sandwich between my cookies. Guess what - these are Eggless too!!