We have been working really hard on our dream project Plattershare that aims to network people on the either side of the food business. And now we have reached to a point where we want to start telling larger audience about this platform and we decided to use our facebook page to do begin with.

We started with boosting/promoting our posts/links however to our surprise all the money that we put into it was going waste as we realized that not all the people liking or engaging with our paid posts are genuine, this made us do a little research and what we found out is shocking as well as worth sharing.

Here’s a video that explains  ‘Why advertising on Facebook may be a waste of money?’ Please let us know your views or tips and tricks if any to avoid this problem.