Whether you’re launching a new product or a variation of existing merchandise, you want the focus to be on your brand and what you’re promoting. But, in a world where most people would rather stare at a smartphone than pay attention to a boring presentation, it’s imperative to set yourself apart.
Experimental marketing is one of the best ways to do this because it allows you to create an experience that people won’t soon forget. When used in conjunction with branded food trucks, it can deliver the results you’re looking for.
There’s something snooze-festy about a generic event. After all, people have access to so much sensory material that it’s tough to retain their attention for more than a few seconds if you’re not offering something unique.
Now, imagine walking into an event with a live and interactive arcade game, a photo booth and a branded food truck that’s pumping out all of your favorites. You wouldn’t want to leave!
That’s the feeling you want to capture when your guests walk through the door.
With experimental marketing, you can curate the entire event around a specific theme so that everything gels together. Staying with the video game idea. Imagine electronic music in the background, a life-sized scoreboard and video game character outfits for guests to dress up in.
Ideas like this are what turn another run-of-the-mill activation into the talk of the town. Instead of moving people from one segment of the evening to another, you create an immersive and engaging experience.
What is Experimental Marketing?
In a nutshell, experimental marketing is centered around the idea of inviting your guests to interact with, and experience your business first-hand. It gives you an opportunity to bring your company culture and its personality to life.
To achieve this, you need a hands-on approach that includes solid branding material. But, it’s more than pop-up banners and water bottles. In most cases, experimental marketing manifests in the form of an event, because this format is one of the best ways to launch a campaign.
But, there are other expressions of experimental promotion, depending on the purpose of the campaign. For instance, if you’re launching an engagement campaign then an event might be the best way to go because it allows you to create an environment through which the customer can actively interact with the brand and its product/s.
Why is experimental marketing so effective?
Forbes believes that experimental marketing can help form lifelong connections between a brand and its target customer. It’s also an excellent data collection strategy and absolutely vital to getting the type of customer engagement that could help you glean useful information for your business.
The point is to interact with customers offline and in a tangible manner. Of course, you should incorporate a digital component to it, such as a branded hashtag to keep the conversation going about the event –and your brand- online.
Where do food trucks fit in?
Let’s face it, we all love food. That’s why food trucks grab people’s attention wherever they go and brands can leverage this attention.
In addition to providing innovative catering, food trucks can be branded to suit the theme and purpose of an event. Some companies have even created food truck marketing campaigns in a way that caters to their client demographic. Woofy’s brand activation packages are a good example of this.
This type of promotion works perfectly for hospitality, food and beverage brands. You could hire a branded food truck to launch new flavors of an existing product, or an entirely new line of goodies for foodies to enjoy.
Food truck marketing is an excellent way to get eyeballs on your brand at sporting events, concerts, festivals and other types of gatherings. In this capacity, food truck marketing can be used by financial service providers, healthcare providers, cosmetics brands and many other industries besides.
Branded food truck promotions and experimental marketing are all the rage right now due to their ability to create immersive and unforgettable experience that get people talking about events on and offline. The question is; will you maximise on this opportunity?