The competition in the hospitality sector is fierce. To gain a competitive advantage, you need to run your restaurant business wisely. Now that you have built your budget plan and invested in the restaurant design, it is time to put it in front of the right customers and gain their trust.
Here are a few simple tips for running a successful restaurant.
1. Hire an Experienced Chef
A reputable chef holds the keys to your restaurant business’ reputation. People are eager to wait a few months or even years for reservations just because a restaurant has a renowned chef and authentic dishes.
Therefore, hiring a talented chef is your top priority. Find someone with the vision and experience who lives for the art of cooking. They need to keep pace with the latest trends and, yet, make their mark on every recipe they develop.
Apart from creating delicious dishes that satisfy the buds of your customers, a chef also has multiple roles, such as:
- training new staff
- overseeing the cooking process
- creating menus
- developing new recipes
- ensuring quality control
- monitoring safety standards
- assisting in sales and marketing strategies
Unsurprisingly, the demand for restaurant chefs is growing. The average chef salary is $14.93 per hour, depending on a wide range of factors, such as the restaurant size, location, revenue, and concept. For example, for Miami restaurant businesses, the average chef salary is approximately $18.52 per hour, while in New York, this digit can reach $23.27 per hour.
2. Choose a Consistent Food Concept
As a restaurant owner, your focus is on providing delighting dining experiences. To help customers enjoy your dishes and ambient, you first need to choose the right food concept and stick with it. That way, you will let your patrons know what to expect from your restaurant.
Your food concept also impacts other aspects of your business, such as its location, target customers, marketing efforts, interior design, and meal prices. Some of the most popular restaurant types are:
- Ethnic restaurants
- Sandwich shops
- Casual-dining restaurants
- Family-style restaurants
- Seafood restaurants
3. Create an Optimized and Visually-Appealing Website
In today’s hypercompetitive hospitality industry, creating unique dishes is not enough for your restaurant to succeed. To get the word out about your business, you need to create a gorgeous website.
The website should be easily navigable. No matter if a visitor wants to learn more about your restaurant’s tradition or contact you, they will want to find that information effortlessly.
Create gorgeous photos of your dishes and hire a copywriter to produce creative descriptions for them. Above all, take their experiences to the next level by allowing them to book a table online, directly from your website.
Optimize your restaurant’s site for search engines.
For restaurants, it is immensely important to put themselves in front of local audiences. Consult an SEO agency to help you optimize your website presence for Google.
Focus on local keyword research. For example, if a customer wants to find top-rated restaurants in Miami, they will google something like “best restaurants in Miami.” Your goal is to rank for these searches and appear in front of your target audience. When someone searches for your business’ name, your website should be the first thing they see on Google.
4. Promote your Restaurant on Social Networks
Statistics say that online reviews and ratings impact 88% of consumers. Now, if you go to Instagram and search the posts tagging the “food” keyword, you will see that food photos are one of the most popular types of content on that social network. For example, 413 million posts have tagged #food so far, while #foodporn has more than 243 million tags.
Social networks are an inevitable aspect of building a reputable restaurant brand. Here is how to promote your restaurant on social networks:
- Provide consistent information about your restaurant across all social media channels, such as the restaurant location, directions, address, phone number, website, cuisine type, etc. Emphasize relevant perks, such as “good for kids, “pet-friendly,” “takeaway,” “delivery,” “free parking,” etc.
- Create mouthwatering photos of your food and beverages on Instagram. Every post you create needs to grab followers’ attention and engage them.
- Gamify user experiences and encourage UGC. Host an Instagram contest for your customers. Those that make the most original photos of your dishes get rewarded.
- Listen to your customers. Ask them for reviews and ratings. Do not be afraid of negative reviews. Perceive them as an opportunity to improve your services and enhance customer experiences.
Running a business in the hospitality sector is all about catering to customer needs and preferences. Once your restaurant business is up and running, you need to run it strategically. We hope these simple tips may help you attract new visitors and turn them into loyal customers.
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.